Masking (Branded) SMS — Your Name as Sender
Masking SMS in Bangladesh lets you send messages from your business name instead of a random number — building instant trust the moment a customer sees who it's from. With Alaponi, getting your brand name approved is simple, and the price stays honest.
Why branded SMS gets opened
When an SMS arrives from "AlaponiShop" instead of an unknown number, customers recognise you, trust it, and read it. Branded (masking) SMS is proven to get higher attention for offers, OTP and order alerts — because trust is the difference between a message that sells and a message that gets ignored.
How masking approval works
Masking sender IDs need a one-time BTRC/operator approval. You submit your trade license and an authorization letter; we forward the request and notify you the moment it goes live — usually within a few business days. Your sender ID can be up to ~11 alphanumeric characters. We handle the paperwork so you don't have to chase it.
Use masking and non-masking together
Most businesses use both: masking for anything where trust matters (OTP, order confirmations, premium offers) and non-masking for cheap, high-volume promo blasts. With Alaponi you choose the sender type per campaign — one account, full control.
Frequently asked questions
Usually a few business days after you submit your trade license and authorization letter. We forward the request and notify you when your sender ID is live.
Slightly — masking starts at 0.45৳ vs 0.30৳ for non-masking — because it carries your brand name on a higher-trust route. Rates drop at higher volume.
Your trade license and an authorization letter on company pad. We use these to apply to the operator on your behalf.
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